Liquitex invented water-based acrylic paint in 1955, and is the innovation leader in producing professional quality acrylic colors and products for artists.

LX colors and mediums have been developed as a complete system for work on virtually all porous surfaces and with an unlimited range of specialty effects, from thick sculptural applications to thin permanent watercolors and everything in between. Our products are known for their versatility and are well-suited for all applications and techniques, from traditional to experimental to cutting-edge contemporary.

LX is a company that supplies art materials, focusing exclusively on the development, manufacture, and distribution of acrylic paints. In 1955, Permanent Pigments, a company founded by Henry Levinson, created the first water-based acrylic paint, along with the first acrylic gesso. That same year, Levinson decided to reorganize the company under the name “Liquitex”. In 1956, the company starting selling “Soft Body” acrylic paints. In 1963, “Heavy Body” paints were available with a thicker consistency. The company offers the largest number of acrylic paint products in the world.

LX was the first water-based acrylic paint created in 1955 and since then Liquitex has partnered with artists to ensure that the brand continually evolves and innovates –resulting in a long history of acrylic innovation. Liquitex offers the largest array of vibrant acrylic paints, mediums and tools to enable acrylic artists to continually explore their art and take it to new and unprecedented boundaries. With Liquitex’s innovative drive, the creative passion and the intense desire to share the joys of artistic expression through unparalleled education and community outreach programs, Liquitex is and will continue to be a strong partner to help artists explore their art for decades to come.

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